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Apple prepares historical product launch

Fresh from record-breaking monthly sales in July, Apple prepares for its ‘biggest’ second-half product launch in history.

Suppliers for the California-based company reported their best monthly figures, with the firm’s ‘Apple Monitor’, a sales tracking device, rising by 14%.

The results suggests Apple is set to release a host of new products in the second-half of the year, with experts believing it will include the sixth-generation iPhone before October, along with an iPad mini on September 12.

"This July represents the strongest month-over-month sales growth of any July we have on record over the past eight years for the Apple Monitor," says Brian White, Topeka Capital Markets analyst.

“It was well above the 7% growth experienced last July, supporting our view of an earlier launch of the iPhone 5 versus the iPhone 4S last October."

"With the iPhone 5 launch and "iPad Mini" on the horizon, along with the potential for an Apple TV in the coming quarters, we believe Apple's stock is prepared for the next major leg up that could propel Apple to our $1,111 price target over the next year.”


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